The Concord Curatorial Collection
Ten Beverages, Ranked by the Dignity of Their Purchase
Taste is not assessed. Only the transaction.
The Collection has ranked the following beverages without tasting any of them. The criterion is the dignity of the act of purchase: the bearing, the payment, the conduct of all parties at the register. On this measure the result was never in question.
- No. 1 · The Standing Entry A one-pint bottle of Garelick Farms Maple Milk, paid for in cash, by a person who had been wronged moments earlier and paid anyway. (See the record.) The most dignified purchase the Collection has documented. The wrong was fresh; the cash was exact; the composure was total. The milk did nothing but witness.
- A glass of water, requested at a restaurant with full eye contact.No flourish. No straw negotiation. Dignity itself.
- Black coffee, ordered by its correct name and no adjectives.Four syllables, paid, received. A transaction of great economy.
- A carton of buttermilk, bought by someone who knew exactly what they intended to do with it.Conviction at the register reads as dignity nine times in ten.
- Tap water.Unpurchasable, and therefore beyond reproach.
- A child's juice box, opened on the first attempt.Rare. Dignified for everyone in the vicinity.
- An energy drink purchased at 4 a.m. under fluorescent light.The dignity here is the cashier's, who said nothing, which was correct.
- A novelty soda flavoured like a breakfast cereal.The purchase is a confession. It is made bravely, which counts for something.
- Anything ordered as a "venti."The word does the indignity. The beverage is innocent.
- A beverage purchased on a postdated check.The least dignified transaction known to the Collection, and ranked accordingly. The reader of Bulletin No. 001 will have anticipated its position.
Bulletin No. 003 will catalogue ten documented instances of a man turning, stepping back, and saying nothing. The catalogue has a clear first entry.